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Why missguided.co.uk scored 4.2/10 for its signup effectiveness?

Missguided.co.uk scored 4 out of 10 for its ability to signup users without interrupting their shopping experience i.e. user friendliness. It scored 4.8 out of 10 for its ability to engage users in the website i.e. user enagagement. Based on these two factors, its overall score is 4.2 out of 10.

How does missguided.co.uk compare against other clothing companies?

  • Amazon.co.uk, Dhgate.com, Farfetch.com, Lazada.co.id, Johnlewis.com, Prettylittlething.com, Argos.co.uk, Topshop.com, Newlook.com are the stars. They don't anony users with too many popups and have good user engagement.
  • Zaful.com are the diamonds. They don't anony users with popups, even if they sacrifice user signups.
  • Missguided.co.uk are represented as circles. They show too many popups and don't have user engagement. They need to fix their user signup method quickly as it affects both their user engagement and long-term branding.

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