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Which charity e-commerce companies sign up their users well?

Signing up users is the most important step in building a loyal userbase. Ideally, you want them to buy products in your site, so that they can be a registered user as well a buyer. But, users usually don't buy in one session. So, it is important to sign them up without interrupting their shopping experience and re-engage them later. Based on this criteria, we have ranked the charity ecommerce companies in United Kingdom that do a good job in signing up users:

Rank Domain Score
1 amazon.co.uk 7.7
2 oxfam.org.uk 6.7
3 sustrans.org.uk 6.5
4 fpa.org.uk 6.5
5 nspcc.org.uk 6.5
6 samaritans.org 6.5
7 britsafe.org 6.3
8 opendemocracy.net 6.1
9 vegansociety.com 5.8
10 ncvo.org.uk 5.8