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Why adidas.fr scored 6.8/10 for its signup effectiveness?

Adidas.fr scored 9 out of 10 for its ability to signup users without interrupting their shopping experience i.e. user friendliness. It scored 4.9 out of 10 for its ability to engage users in the website i.e. user enagagement. Based on these two factors, its overall score is 6.8 out of 10.


How does adidas.fr compare against other household appliance companies?

  • Adidas.fr are represented as squares. They show too many popups to signup users. This might be ok in the short-term. But in the long-term, this will affect their brand and SEO ranking.

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