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Why amazon.ca scored 8/10 for its signup effectiveness?

Amazon.ca scored 8 out of 10 for its ability to signup users without interrupting their shopping experience i.e. user friendliness. It scored 9 out of 10 for its ability to engage users in the website i.e. user enagagement. Based on these two factors, its overall score is 8 out of 10.

How does amazon.ca compare against other clothing companies?

  • Amazon.ca, Sportchek.ca, Arcteryx.com, Amazon.ca are the stars. They don't anony users with too many popups and have good user engagement.
  • Aritzia.com, Thebay.com are the diamonds. They don't anony users with popups, even if they sacrifice user signups.
  • Aldoshoes.com, Aeropostale.com, Simons.ca, Marks.com, Adidas.ca are represented as squares. They show too many popups to signup users. This might be ok in the short-term. But in the long-term, this will affect their brand and SEO ranking.

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