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Why s7.ru scored 7.1/10 for its signup effectiveness?

S7.ru scored 9 out of 10 for its ability to signup users without interrupting their shopping experience i.e. user friendliness. It scored 5.8 out of 10 for its ability to engage users in the website i.e. user enagagement. Based on these two factors, its overall score is 7.1 out of 10.


How does s7.ru compare against other travel companies?

  • Delta.com, Alaskaair.com, Jetblue.com, S7.ru, Aa.com, Orvis.com, Minted.com, S7.ru are the stars. They don't anony users with too many popups and have good user engagement.
  • Billboard.com are the diamonds. They don't anony users with popups, even if they sacrifice user signups.
  • Airfrance.us, Burton.com are represented as squares. They show too many popups to signup users. This might be ok in the short-term. But in the long-term, this will affect their brand and SEO ranking.

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