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Why avon.com scored 7.1/10 for its signup effectiveness?

Avon.com scored 9 out of 10 for its ability to signup users without interrupting their shopping experience i.e. user friendliness. It scored 5.8 out of 10 for its ability to engage users in the website i.e. user enagagement. Based on these two factors, its overall score is 7.1 out of 10.

How does avon.com compare against other beauty companies?

  • Amazon.co.uk, Groupon.com, Lazada.co.th, Lazada.sg, Victoriassecret.com, Avon.com, Avon.com are the stars. They don't anony users with too many popups and have good user engagement.
  • Sephora.com, Ulta.com, Elle.com, Neimanmarcus.com are the diamonds. They don't anony users with popups, even if they sacrifice user signups.

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