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Why amazon.ca scored 8/10 for its signup effectiveness?

Amazon.ca scored 8 out of 10 for its ability to signup users without interrupting their shopping experience i.e. user friendliness. It scored 9 out of 10 for its ability to engage users in the website i.e. user enagagement. Based on these two factors, its overall score is 8 out of 10.

How does amazon.ca compare against other outdoor companies?

  • Amazon.ca, Potterybarn.com, Wayfair.ca, Arcteryx.com, Mec.ca, Costco.ca, Amazon.ca are the stars. They don't anony users with too many popups and have good user engagement.
  • Sail.ca, Herooutdoors.com, Cabelas.ca, Ophea.net are represented as squares. They show too many popups to signup users. This might be ok in the short-term. But in the long-term, this will affect their brand and SEO ranking.

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